Vehicle electrification is a key research direction in the automotive business, with many challenging problems and opportunities arising. An important part in automobile electrification is represented by the electric drive with integrated electric machine, power electronics, high voltage battery and real-time control software. However, the implementation in a micro controller based embedded system is a difficult task because these applications are characterized by fast dynamics that are subject to hard physical and control constraints. Therefore, it yields a complex embedded platform that must meet tough requirements and compulsory safety standards. The goal of this presentation is to discuss the operation of automotive electrical traction drives at the system level and to analyze the arising control challenges. The talk will cover aspects from modeling, control, hardware implementation and testing in automotive electrical traction drives. The talk will also include relevant case studies.